Interpreting Consumer Choice: The Behavioural Perspective Model by Gordon FoxallInterpreting Consumer Choice: The Behavioural Perspective Model by Gordon Foxall

Interpreting Consumer Choice: The Behavioural Perspective Model

byGordon FoxallEditorGordon Foxall

Hardcover | August 19, 2009

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption.

The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Distinguished Research Professor at Cardiff University,Gordon Foxallholds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). f the critically acclaimedUnderstanding Consumer Choiceand coauthor of the best-sellingConsumer Psychology for Marketing, Fellow of the British Psychological Association ...
Title:Interpreting Consumer Choice: The Behavioural Perspective ModelFormat:HardcoverDimensions:200 pages, 9.02 × 5.98 × 0.7 inPublished:August 19, 2009Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415477603

ISBN - 13:9780415477604


Table of Contents

List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2. The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7. The Nature of the Interpretation. Afterword. References. Index.