Introduction To Business Analytics Using Simulation by Jonathan P. PinderIntroduction To Business Analytics Using Simulation by Jonathan P. Pinder

Introduction To Business Analytics Using Simulation

byJonathan P. Pinder

Paperback | August 31, 2016

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Introduction to Business Analytics Using Simulationemploys an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making.

Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, this comprehensive book provides a better foundation for business analytics than standard introductory business analytics books. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.



  • Winner of the 2017 Textbook and Academic Authors Association (TAA)Most Promising New Textbook Award.

  • Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making

  • Explains the processes needed to develop, report, and analyze business data

  • Describes how to use and apply business analytics software

Dr. Pinder's research has been published in Decision Sciences, the Journal of Operations Management, the Journal of Forecasting, the Journal of Economics and Business, Managerial and Decision Economics, the Journal of the Operational Research Society, Decision Sciences Journal of Innovative Education, and Decision Economics, among othe...
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Title:Introduction To Business Analytics Using SimulationFormat:PaperbackDimensions:448 pages, 8.75 × 6.35 × 0.68 inPublished:August 31, 2016Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0128104848

ISBN - 13:9780128104842

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Table of Contents

Chapter 1: Business analytics is making decisions

Chapter 2: Decision-making and simulation

Chapter 3: Decision Trees

Chapter 4: Probability: measuring uncertainty

Chapter 5: Subjective Probability Distributions

Chapter 6: Empirical probability distributions

Chapter 7: Theoretical probability distributions

Chapter 8: Simulation accuracy: central limit theorem and sampling

Chapter 9: Simulation fit and significance: chi-square and ANOVA

Chapter 10: Regression

Chapter 11: Forecasting