Introduction to Business Management

Paperback | January 13, 2009

byGerhard Cronje, Gawie du Toit, Malesela Motlatla

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Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followedin this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments in the South African environment.

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Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followedin this text: principles, concepts and theor...

Gerhard Cronje and Gawie du Toit are bot in the Department of Business Management at UNISA.
Format:PaperbackDimensions:585 pages, 9.45 × 6.69 × 1.34 inPublished:January 13, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195781295

ISBN - 13:9780195781298

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