Introduction to Business Management by Gawie du ToitIntroduction to Business Management by Gawie du Toit

Introduction to Business Management

EditorGawie du Toit, Johan Strydom, Barney Erasmus

Paperback | August 15, 2010

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Introduction to Business Management explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling, and also examines in-depth the functional areas of human resources, marketing, public relations, financialmanagement, operations management, and purchasing and supply management.
Gawie du Toit, Johan Strydom and Barney Erasmu are all Professors at UNISA (University of South Africa).
Title:Introduction to Business ManagementFormat:PaperbackDimensions:640 pages, 9.45 × 6.61 × 0 inPublished:August 15, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195992512

ISBN - 13:9780195992519


Table of Contents

Part 1: The business world and the place of Business Management1. Setting the scene2. Entrepreneurship, SMMEs and franchising3. Establishing a business4. The business environment5. Ethics and social responsibilityPart 2:The business organisation and management6. Planning7. Organising8. Motivation and leadership9. ControlPart 3: The functional areas of a business10. Operations management11. Human resource management12. Marketing management13. Financial management14. Purchasing and supply managementPart 4: Business strategy and decision-making15. Strategic management including Business Intelligence