Introduction to Communication Studies

Kobo ebook | October 1, 1990

byFiske, John

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In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

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In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; ...

Format:Kobo ebookPublished:October 1, 1990Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0203134311

ISBN - 13:9780203134313

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