Introduction to E-commerce by Zheng QinIntroduction to E-commerce by Zheng Qin

Introduction to E-commerce

EditorZheng Qin

Hardcover | June 12, 2009

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Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.
Title:Introduction to E-commerceFormat:HardcoverDimensions:180 pagesPublished:June 12, 2009Publisher:Springer Berlin HeidelbergLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3540496440

ISBN - 13:9783540496441

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Table of Contents

Chapter 1 Basics of E-commerce.- Chapter 2 Strategies of E-commerce.- Chapter 3 Supporting Techniques of E-commerce.- Chapter 4 Payment Techniques of E-commerce.- Chapter 5 Security Techniques of E-commerce.- Chapter 6 E-commerce and Laws.- Chapter 7 E-commerce and Taxation.- Chapter 8 On-line Enterprise Management.- Chapter 9 Architecture and System Design of E-commerce.- Chapter 10 Gateway Website Design.- Chapter 11 Computer System Integration and E-commerce.- Chapter 12 E-commerce and International Trade.- Chapter 13 Network Psychology.- Chapter 14 Case Study of E-commerce.

Editorial Reviews

From the reviews:"This valuable text focuses on e-commerce in China . . One of the most valuable byproducts of the text is the demonstrated way of thinking. . for those involved in Chinese e-commerce, it is an essential work to study." (James Van Speybroeck, ACM Computing Reviews, October, 2009)