Introduction to Electronic Commerce by Efraim TurbanIntroduction to Electronic Commerce by Efraim Turban

Introduction to Electronic Commerce

byEfraim Turban, David King, Judy Lang

Paperback | September 29, 2010

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Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

About The Author

Senior Lecturer, University of Stirling.

Details & Specs

Title:Introduction to Electronic CommerceFormat:PaperbackDimensions:552 pages, 9.9 × 8 × 1 inPublished:September 29, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136109233

ISBN - 13:9780136109235

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Extra Content

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces    
Chapter 1. Overview of Electronic Commerce    
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce    
Part 2: Internet Consumer Retailing    
Chapter 3. Retailing in Electronic Commerce: Products and Services    
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement    
Part 3: Business-to-Business E-Commerce    
Chapter 5. B2B E-Commerce    
Chapter 6.  Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce     
Part 4: Other EC Models and Applications    

Chapter 7. The Web 2.0 Environment and Social Networks    
Chapter 8. Mobile Computing and Commerce     
Part 5: EC Support Services    
Chapter 9. E-Commerce Security and Fraud Protection     
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services     
Part 6: EC Strategy and Implementation    
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan