Invisible Influence: The Hidden Forces that Shape Behavior

June 14, 2016|
Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger
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Hardcover
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InInvisible Influence, theNew York Timesbestselling author ofContagiousexplores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world. —Charles Duhigg, author ofThe Power of Habit

If you''re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people''s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we''re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn''t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases weavoidparticular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don''t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. InInvisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action (Publishers Weekly).
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author ofContagious,Invisible Influence, andThe Catalyst. He''s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers i...
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Title:Invisible Influence: The Hidden Forces that Shape Behavior
Format:Hardcover
Product dimensions:272 pages, 8.38 X 5.5 X 0.9 in
Shipping dimensions:272 pages, 8.38 X 5.5 X 0.9 in
Published:June 14, 2016
Publisher:Simon & Schuster
Language:English
Appropriate for ages:All ages
ISBN - 13:9781476759692

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