Health science expert Timothy Caulfield is on a mission to debunk the bad science and false happiness that flows from celebrity culture
Over the past few decades, celebrity culture's grip on our society has tightened. For Timothy Caulfield, a health science expert, this culture has a measurable influence on individual life choices and health care decisions.
In typical Caulfield manner, it isn't enough to just interview experts and read all of the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. He follows celebrity Twitter feeds, reads gossip blogs and forces himself to read every issue--cover to cover--of People magazine, for an entire year, in his quest to understand the relationship between celebrity culture and our individual health choices. In this fun, factual book, Caulfield separates sense from nonsense and provides usable and evidence-informed advice about what actually works and what is a waste of money and time.