Islands Of Profit In A Sea Of Red Ink: Why 40% Of Your Business Is Unprofitable, And How To Fix It

byJonathan L.s. ByrnesRead byErik Synnestvedt

November 23, 2010|
Islands Of Profit In A Sea Of Red Ink: Why 40% Of Your Business Is Unprofitable, And How To Fix It by Jonathan L.s. Byrnes
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Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client''s business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth: It''s possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as: . Revenues are good, costs are bad . All customers should get the same great service . If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.
Jonathan L.S. Byrnes is a Senior Lecturer at MIT, where he has taught at the graduate level and in executive programs for over fifteen years. He has authored over one hundred books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, called "The Bottom Line," in Harvard Business School''...
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Title:Islands Of Profit In A Sea Of Red Ink: Why 40% Of Your Business Is Unprofitable, And How To Fix It
Format:Audio Book (CD)
Product dimensions:5.25 X 5.75 X 0.75 in
Shipping dimensions:5.25 X 5.75 X 0.75 in
Published:November 23, 2010
Publisher:Gildan Audio
Language:English
Appropriate for ages:All ages
ISBN - 13:9781596595316

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