Isn't It Iconic the Why and How of Creating Great Ads

Isn't It Iconic the Why and How of Creating Great Ads

Kobo ebook | May 2, 2014

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This book presents a theory of how people communicate, relate to each other, and find fulfillment of their emotional and social needs in advertised brands. Then by deconstructing sixty recent ads, the book illustrates twenty artistic techniques that advertising writers and art directors use to create great ads and great brands.
Title:Isn't It Iconic the Why and How of Creating Great AdsFormat:Kobo ebookPublished:May 2, 2014Publisher:Lulu.comLanguage:English

The following ISBNs are associated with this title:

ISBN:9990044990256

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