Issues Faced By Small and Medium Enterprises In A Global Business Environment: Exemplary development of an internationalisation strategy for SMES by Marvin Müller

Issues Faced By Small and Medium Enterprises In A Global Business Environment: Exemplary…

byMarvin Müller, Daniil Timofeev

Kobo ebook | February 18, 2016

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Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.

Title:Issues Faced By Small and Medium Enterprises In A Global Business Environment: Exemplary…Format:Kobo ebookPublished:February 18, 2016Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668154686

ISBN - 13:9783668154681

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