It's Not How Good You Are, It's How Good You Want To Be: The World's Best Selling Book

Paperback | June 1, 2003

byPaul ArdenAs told byPaul Arden

not yet rated|write a review
"

It''s Not How Good You Are, It''s How Good You Want to Beis a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

"

Pricing and Purchase Info

$14.36 online
$14.95 list price
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

" It''s Not How Good You Are, It''s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, makin...

" Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain''s most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as "The Car in front is a Toyota"...

other books by Paul Arden

Whatever You Think, Think The Opposite
Whatever You Think, Think The Opposite

Paperback|Mar 10 2006

$15.89 online$22.00list price(save 27%)
God Explained In A Taxi Ride
God Explained In A Taxi Ride

Paperback|Oct 30 2007

$18.00

Critter Commandos 2000
Critter Commandos 2000

Paperback|Aug 1 2000

$19.50

see all books by Paul Arden
Format:PaperbackDimensions:128 pages, 7 × 4.75 × 0.5 inPublished:June 1, 2003Publisher:Phaidon PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0714843377

ISBN - 13:9780714843377

Appropriate for ages: 13

Look for similar items by category:

Reviews

Rated 5 out of 5 by from A Must Not only for designers, but for all creative people.
Date published: 2009-06-11

Extra Content

Table of Contents

The Fundamentals

If You Can't Solve a Problem Its Because You Are Playing By the Rules

Give Yourself Some Spin

And Now for a Commercial Break

You Don't Have to be Creative to be Creative

New Business

Final Thoughts

Credits and Acknowledgements