Its Only Business: Indias Corporate Social Responsiveness in a Globalized World

Hardcover | February 15, 2009

byMeera Mitra

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Indian corporates are beginning to respond to the 'market force of social expectation' through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her hands-on experience as a corporate and development consultant to analyse the growth of corporate social responsiveness in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy,of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context.The book has a forward by Narayana Murthy, Chairman, Infosys, one of the most indefatigable protagonists of CSR in India. A new preface discusses challenging issues facing business today, ranging from land acquisition to inclusive growth indicated in the XIth Plan to labour rights violations and job redundancy.

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From the Publisher

Indian corporates are beginning to respond to the 'market force of social expectation' through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her hands-on experience as a corporate and development consultant to analyse the growth of corporate social respo...

Meera Mitra is an Independent Consultant.
Format:HardcoverDimensions:268 pages, 9.45 × 6.22 × 0.01 inPublished:February 15, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198060262

ISBN - 13:9780198060260

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Table of Contents

Narayana Murthy, Chairman, Infosys: ForewordPreface to the paperback editionPrefaceAcknowledgementsIntroduction1. Being Politically Correct about CSR2. Learning Legacy: India's Society-Business Interface3. Scoring Social Sensitivities: Ahead of Law4. Eye on it: Preparing for change and Managing change5. Developing Markets and Marketing Development6. Civil Society Upsurge: India's NGO and CSR7. Embedding CSR in India8. Governments Preparing for CSR Global and Indian Response9. The Future AheadAnnexures