It's time for e-commerce to grow up

Kobo ebook | May 11, 2015

It's time for e-commerce to grow up

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You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

Title:It's time for e-commerce to grow upFormat:Kobo ebookPublished:May 11, 2015Publisher:Simon-Kucher & PartnersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1301690961

ISBN - 13:9781301690961

Appropriate for ages: All ages

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