Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

Hardcover | November 26, 2013

byGary Vaynerchuk

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

Hardcover | November 26, 2013
In stock online Available in stores
$26.56 online $36.99 (save 28%)

From the Publisher

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really wo...

From the Jacket

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companie...

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also aNew York Timesbestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content.Businessweekselected him as one of the top twenty people every entrepreneur should f...

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Format:HardcoverDimensions:224 pages, 9.12 × 7.38 × 0.8 inPublished:November 26, 2013Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:006227306X

ISBN - 13:9780062273062

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Customer Reviews of Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

Reviews

Rated 4 out of 5 by from A bit dated now Social media changes so quickly that some of the information in this book is dated, but it's still a foundational book for anyone who wants to understand the concepts and strategies for social channels.
Date published: 2016-11-23
Rated 5 out of 5 by from Jab jab jab right hook Awesome book Gary Vaynerchuk is now one of my favs. I've bought two of his books and will be looking for anything else that he publishes
Date published: 2015-09-01
Rated 5 out of 5 by from Best book I've read this year! If you love social media you will love this book! If you are a small business owner or someone who needs to update their social media knowledge, you will find this book of value. Gary succinctly explains the ins and outs of the five major social media platforms, and how you can successfully use them if you take time to understand the intricacies of each. Finally, one of my favourite quotes, "if content is king, context is God"
Date published: 2013-12-03