Japanese Consumer Dynamics by P. HaghirianJapanese Consumer Dynamics by P. Haghirian

Japanese Consumer Dynamics

byP. Haghirian

Hardcover | November 24, 2010

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanes...
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Title:Japanese Consumer DynamicsFormat:HardcoverDimensions:244 pages, 9.02 × 5.98 × 0.63 inPublished:November 24, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230242863

ISBN - 13:9780230242869

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Table of Contents

PART I: JAPANESE CONSUMERISM Japanese Consumerism - Introduction Historical Development of Japanese Consumerism Particularities of Japanese Consumer Behaviour Japanese Consumers Rights and Protection Ethnocentrism of the Japanese Consumer PART II: JAPAN'S NEW CONSUMER GROUPS The New Rich The Silver Market Working Women Young Japanese Men The Single Market Foreigners in Japan, Kid's Marketing, Otaku PART III: JAPANESE CONSUMER TRENDS Beyond Sushi; The Japanese Food Market Are the Japanese Eco-Consumers? Mobile Consumption and Social Networks