Japanese Consumer Dynamics

Hardcover | January 15, 2011

EditorParissa Haghirian

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese A...

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Format:HardcoverDimensions:224 pages, 9 × 6 × 0.62 inPublished:January 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230242863

ISBN - 13:9780230242869

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Table of Contents

PART I: JAPANESE CONSUMERISM
Japanese Consumerism - Introduction
Historical Development of Japanese Consumerism
Particularities of Japanese Consumer Behaviour
Japanese Consumers Rights and Protection
Ethnocentrism of the Japanese Consumer
PART II: JAPAN'S NEW CONSUMER GROUPS
The New Rich
The Silver Market
Working Women
Young Japanese Men
The Single Market
Foreigners in Japan, Kid's Marketing, Otaku
PART III: JAPANESE CONSUMER TRENDS
Beyond Sushi; The Japanese Food Market
Are the Japanese Eco-Consumers?
Mobile Consumption and Social Networks