JMP 13 Consumer Research, Second Edition by SAS Institute

JMP 13 Consumer Research, Second Edition

bySAS Institute

Kobo ebook | February 21, 2017

Pricing and Purchase Info

$9.59 online 
$10.99 list price save 12%

Prices and offers may vary in store

Available for download

Not available in stores


JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
Title:JMP 13 Consumer Research, Second EditionFormat:Kobo ebookPublished:February 21, 2017Publisher:SAS InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1629609498

ISBN - 13:9781629609492