Key Concepts In E-commerce by Alan CharlesworthKey Concepts In E-commerce by Alan Charlesworth

Key Concepts In E-commerce

byAlan Charlesworth

Paperback | March 22, 2007

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E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Title:Key Concepts In E-commerceFormat:PaperbackDimensions:240 pagesPublished:March 22, 2007Publisher:Macmillan Education UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230516718

ISBN - 13:9780230516717

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Table of Contents

Consists of approximately 1200 entries, organized alphabetically.