Kicking Center: Gender And The Selling Of Women's Professional Soccer by Rachel AllisonKicking Center: Gender And The Selling Of Women's Professional Soccer by Rachel Allison

Kicking Center: Gender And The Selling Of Women's Professional Soccer

byRachel Allison

Hardcover | August 30, 2018

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Girls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. 

In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory. 
 
RACHEL ALLISON is an assistant professor of sociology and faculty affiliate of gender studies at Mississippi State University in Starkville, Mississippi.
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Title:Kicking Center: Gender And The Selling Of Women's Professional SoccerFormat:HardcoverProduct dimensions:220 pages, 9 × 6 × 0.69 inShipping dimensions:9 × 6 × 0.69 inPublished:August 30, 2018Publisher:Rutgers University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081358678X

ISBN - 13:9780813586786

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Girls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000.  In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory.