Kids As Customers: A Handbook Of Marketing To Children by James U. McNealKids As Customers: A Handbook Of Marketing To Children by James U. McNeal

Kids As Customers: A Handbook Of Marketing To Children

byJames U. McNeal

Hardcover | September 1, 1999

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Title:Kids As Customers: A Handbook Of Marketing To ChildrenFormat:HardcoverDimensions:272 pages, 9.42 × 6.33 × 1 inPublished:September 1, 1999Publisher:Lexington BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0669276278

ISBN - 13:9780669276275

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Marketing to children is a multibillion dollar industry, and now a leading researcher and consultant in the field provides the essential do's and don'ts for tapping into this lucrative market. McNeal also looks at the future of the children's marketplace and discusses the concerns of consumer advocates and parents. Line drawings