Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products by Barry Libert

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

byBarry Libert, Jon Spector

Kobo ebook | October 12, 2009

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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

 

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.

Details & Specs

Title:Know Your Fans: Using Word-of-Mouth Marketing to Sell Your ProductsFormat:Kobo ebookPublished:October 12, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131375334

ISBN - 13:9780131375338

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