Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods by O'BrienKnowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods by O'Brien

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

byO'Brien

Hardcover | September 30, 2010

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There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
Title:Knowledge Management for Process, Organizational and Marketing Innovation: Tools and MethodsFormat:HardcoverDimensions:361 pages, 9.41 × 7.24 × 0.98 inPublished:September 30, 2010Publisher:Igi GlobalLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1615208291

ISBN - 13:9781615208296

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