Language And Neoliberalism by Marnie HolborowLanguage And Neoliberalism by Marnie Holborow

Language And Neoliberalism

byMarnie HolborowEditorMarnie Holborow

Paperback | February 3, 2015

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Language and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges.

In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested.

Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Volo¿inov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy,Language and Neoliberalismis essential reading for all interested in the intersection of linguistics/applied linguistics and politics.

Marnie Holborow is a lecturer in the School of Applied Language and Intercultural Studies in Dublin City University, Ireland. She is a co-author ofNeoliberalism and Applied Linguisticsand has written widely on the presence of neoliberal ideology in language.
Title:Language And NeoliberalismFormat:PaperbackDimensions:160 pages, 8.9 × 6.1 × 0.6 inPublished:February 3, 2015Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415744563

ISBN - 13:9780415744560

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Table of Contents

Chapter 1. Introduction: Language and Neoliberalism: Issues and


Chapter 2. Neoliberalism and Language as a Commodity

Chapter 3. Markets, Metaphors and Neoliberal Ideology

Chapter 4. Language and the Market Metaphor

Chapter 5. The Neoliberal Invention of Entrepreneur

Chapter 6. Austerity, Entrepreneurship and the Neoliberal


Chapter 7. Conclusion: Implications for Understanding Ideology in


Editorial Reviews

'An acute, imaginative piece of discourse analysis which reveals in tenacious detail just how deeply our language has been contaminated by the dehumanising idiom of the corporations' Terry Eagleton, University of Lancaster, UK 'Holborow raises the bar for studies of language and political economy.  She applies subtle Marxist analyses to how keywords linked to markets and entrepreneurialism are shaping an ever-increasing number of spheres and activities.  She provocatively asks when, how and if metaphors of market and commodity¿including  uses by critical scholars¿challenge neoliberal ideologies.  This book is a crucial read for applied linguists, sociolinguists, linguistic anthropologists, and anyone interested in the role of language in ideologies that justify or obscure or try to make commonsensical exploitative economic relations.'  Bonnie McElhinny, University of Toronto, Canada