Language And The Market

Hardcover | May 15, 2010

EditorHelen Kelly-Holmes, Gerlinde Mautner

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By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.

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By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.

HELEN KELLY-HOLMES is a Lecturer in sociolinguistics with new media at the University of Limerick, Republic of Ireland. Her research interests revolve around the interrelationship between media, markets and languages, and she has published widely on all aspects of these issues. She is the author of Advertising as Multilingual Communic...

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Format:HardcoverDimensions:288 pages, 8.72 × 5.75 × 0.86 inPublished:May 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230210600

ISBN - 13:9780230210608

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Table of Contents

List of Tables and Figures
Acknowledgements
Notes on Contributors
Introduction: H.Kelly-Holmes &--G.Mautner
PART I: THEORISING LANGUAGE AND THE MARKET
Language(s) and the Market: Theoretical and Empirical Work from a Management Perspective--G.Jack
Markets and Language(s): The Sociolinguistic Perspective--H.Kelly-Holmes
PART II: LANGUAGE, THE MARKET AND EMPLOYMENT
Anyone doing something phonetic can attract business these days The Demand and Supply of Accents in the Indian Call Centre Industry--C.Cowie
Packaging English-speaking Products: Maid Agencies in Singapore--B.P.Lorente
Recruiting the Best: English, Job Adverts and the Private Job Market in Sri Lanka--M.Herat &--L.McLoughlin
English and the Global Market: The Impact in the German Business Domain--S.K.Hilgendorf
PART III: COMMERCIAL MULTILINGUALISM
Language Policy and Multilingual Advertising in France: E.Martin
Linguistic Landscapes and the Market--L.Edelman &--D.Gorter
Commodified English in East Asian Internet Advertising--J.S.Lee
PART IV: REVITALISATION AND THE MARKET
From Industrial Development to Language Planning: The Evolution of dars na Gaeltachta--J.Walsh
E-Commerce and Minority Languages: A Welsh Perspective--D.Cunliffe, N.Pearson &--S.Richards
Urban Rap goes to Artic Lapland: Breaking Through and Saving the Endangered Inari Smi Language--S.Leppnen &--S.Pietikinen
PART V: IDEOLOGIES, MARKETS AND LANGUAGES
English as Official State Language in Ohio: Economy trumps Ideology--B.E.Evans
Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective--B.L.Gunnarsson
Raising Language Awareness or Reinforming Monolingual Norms? A Study of International Marketing Textbooks--H.Kelly-Holmes
Speaking Commercial Femininities and Masculinities: Advertising Language in Cosmopolitan and Men's Health Magazine--H.Motschenbacher
PART VI: CORPORATE DISCOURSES
The Spread of Corporate Discourse to Other Social Domains--G.Mautner
The Rhetoric of Corporate Mission Statements: Virtues and Emotions for the Market--M.Isaksson &--P.E.F.Jrgensen
The Integration of Other Social Domains into Corporate Discourse: The Case of Political Metaphors--V.Koller
PART VII: CONCLUSION
Language and the Market: Approaches, Actors and Agendas--G.Mautner
References
Index