Lasting Lessons from the Corner Office: Essential Wisdom from the Twentieth Century's Greatest…

Paperback | March 24, 2009

byTodd G. Buchholz

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Lasting Lessons from the Corner Office uncovers the secrets behind the success of the great CEOs through their lives and personal stories. Why did Ray Kroc's plan for McDonald's thrive when all the other burger joints failed? How can we apply his lessons to Krispy Kreme? How did Walt Disney's most dismal day as a young cartoonist radically change his career direction? We learn about their biggest challenges and failures, and how they successfully rode the waves of demographic and technological change. When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. How did she spot an opportunity in high-priced cosmetics? Why did she pound on the doors of Saks? How did Thomas Watson, Jr., decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea?

Lasting Lessons from the Corner Office not only fascinates with the personal lives of these CEOs, it shows how we can transfer their ideas today to the triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top, or climb back up. The featured CEOs in this book were not candidates for sainthood. Many of them knew "God" only as a prefix to "damm it." But they were devoted to their businesses, not just to their egos, personal bank accounts, and yachts.

Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's Lasting Lessons from the Corner Office is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these former CEOs.

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Lasting Lessons from the Corner Office uncovers the secrets behind the success of the great CEOs through their lives and personal stories. Why did Ray Kroc's plan for McDonald's thrive when all the other burger joints failed? How can we apply his lessons to Krispy Kreme? How did Walt Disney's most dismal day as a young cartoonist radic...

Todd G. Buchholz is a former White House director of economic policy, award-winning teacher at Harvard, and managing director of the Tiger hedge fund. Currently founder and managing director of the Two Oceans Fund. He is coproducer of the Tony Award-winningJersey Boys, and has written for theNew York Times, theWall Street Journal,Forbe...

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Format:PaperbackDimensions:320 pages, 8 × 5.31 × 0.72 inPublished:March 24, 2009Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061197637

ISBN - 13:9780061197635

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“Fascinating...shows the power of ideas and persistence...a valuable guide to understanding what makes an economy grow.”