Lateral Thinking: An Introduction by Edward De BonoLateral Thinking: An Introduction by Edward De Bono

Lateral Thinking: An Introduction

byEdward De Bono

Paperback | September 25, 2014

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Edward de Bono's bestselling introduction to the art of lateral thinking.
     Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
     First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from and you do not have to be a genius to benefit from it and generate ideas and solutions.
EDWARD DE BONO studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed m...
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Title:Lateral Thinking: An IntroductionFormat:PaperbackDimensions:160 pages, 8.47 × 5.36 × 0.47 inPublished:September 25, 2014Publisher:Random House UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0091955025

ISBN - 13:9780091955021

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Editorial Reviews

• "In this extremely well-written book Dr. de Bono attempts to describe the nature of a creative form of thinking and ways in which it can be developed." --Times