Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI…

Hardcover | June 7, 2006

byBrian Carroll

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Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

  • Align sales and marketing efforts to optimize the number of leads
  • Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
  • Create value for the prospective customer throughout the buying process
  • Manage a large group of leads without feeling overwhelmed
  • Identify and prioritize your best prospects
  • Increase the percentage of leads who become profitable customers
  • Avoid lulls in the sales cycle

    With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

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From the Publisher

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales perfo...

From the Jacket

KEEP LEADS FLOWING THROUGH YOUR SALES PIPELINE!“Leads are the lifeblood of selling. This book is the lifeblood of lead generation.”-Jeffrey J. Fox, bestselling author of Secrets of Great Rainmakers“If you can't generate a solid flow of good leads, your sales force-and your company-will fail. In this book you'll find practical and usefu...

Brian J. Carroll is founder and CEO of InTouch Incorporated, one of the first companies to provide lead generation solutions for the complex sale and recognized by Inc. magazine as one of America's fastest growing companies. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has b...

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Format:HardcoverDimensions:224 pages, 9.1 × 6.1 × 0.8 inPublished:June 7, 2006Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071458972

ISBN - 13:9780071458979

Customer Reviews of Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increas

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Rated 4 out of 5 by from Well Done A very worthy read for anyone wanting to make sure they are hitting the mark!
Date published: 2008-09-28