Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul SmithLead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith

Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

byPaul Smith

Hardcover | August 10, 2012

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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.
Title:Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and InspireFormat:HardcoverDimensions:288 pages, 9.25 × 6.5 × 1 inPublished:August 10, 2012Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814420303

ISBN - 13:9780814420300


Editorial Reviews

'Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today.' - Seven Story Learning 'offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals.' - The Journal of Healthcare Contracting 'getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.' - getAbstract The Influential Marketing Book Award 2012 'Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader.' - Soundview blog 27 Gen: Generational Learning Works Both Ways 12 Best Books 2012 "If you are a speaker, a teacher, a friend, a pastor, a worker, a leader... you will learn from this book! PICK IT UP!' - I'd Rather Be Craving blog 'brilliantfilled with rare insights and a??you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons.' - Rohit Bhargava blog 'The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller.' - thoughtLeaders "... thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful... " - Authentic Organizations 'Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" - Management is a Journey '... full of ideas on how to use narratives to engage your listener.' -Financial Times "If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time.' - Musings from the CU Suite NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013 "... shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling.' - Leadership Freak "... this practical resource gives readers the guidance they need to deliver stories to stunning effect.' - Abduzeedo Design Inspiration 'provid[es] the literary tools to create great stories that can teach, motivate and lead." - Wharton Magazine 'Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book.' - ForeWord Reviews "By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." - ABA Banking Journal 'outlines a comprehensive, yet very practical guide to telling stories in business... a must read for anyone who engages with customers, stakeholders and employees.' - CMSWire.com 'I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications.' - Speaking Practically ExecRank Distinction Awards for Business Books 2012 'Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." - PCB007 "[Smith's] depth of understanding on how to craft great storieshas him doing some of the most important work of our time on the subject." - Ryan Powell blog 'anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away.' - SalesEngine.com Masters in Communications 100 Influential Books Every Communications Major Must Read 2014 "... touts the value of story telling as a communication tool for business people." - 800-CEO-Read "I've been searching for an excellent book on storytelling in business. And I found it: Paul Smith's Lead with a Story." - Speaking Practically "