LEADING THE NARRATIVE: The Case for Strategic Communicaton

Hardcover | December 15, 2011

byEDER MARI

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The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

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From the Publisher

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no othe...

Format:HardcoverDimensions:192 pages, 9 × 6 × 0.98 inPublished:December 15, 2011Publisher:Naval Institute PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1612510477

ISBN - 13:9781612510477

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