Lean, Ethical Business Communication by Binod SundararajanLean, Ethical Business Communication by Binod Sundararajan

Lean, Ethical Business Communication

byBinod Sundararajan, Linda Macdonald

Paperback | November 25, 2016

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Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that theyare likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

About The Author

Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.

Details & Specs

Title:Lean, Ethical Business CommunicationFormat:PaperbackDimensions:256 pages, 9 × 7 × 0.66 inPublished:November 25, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199011214

ISBN - 13:9780199011216

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Table of Contents

Note: Each chapter includes- Learning objectives- The Story So Far- Introduction- Case studies- Applying S.C.O.P.E.- Summary- Discussion questions- Good Advice or Bad?- Exercises- Strategic Language- Additional resourcesIntroductionS.C.O.P.E.: Strategy, Content, Outcome, Presentation, and EthicsAPPFORMS the OrganizationExercisesPART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity1. The Career Portfolio: Resumes, Cover Letters and the Elevator PitchResumes and Cover Letters- Case of Sean MacNeil- Identifying and Understanding Stakeholders- Choices and Alternatives- Selecting Material- Decision and Application- Case of Lara Leveaux- Identifying and Understanding Stakeholders- Choices and Alternatives- Selecting Material- Decision and Application- Case of Maya chen- Identifying and Understanding Stakeholders- Choices and Alternatives- Selecting Material- Decision and ApplicationThe Elevator Pitch- Case of James Patel- Identifying and Understanding Stakeholders- Choices and Alternatives- Selecting Material - Data, Evidence- Style, Arrangement, Design- Tone, Voice, Pace, Inflections- Decision and Application2. Networking, Job Interviews and Follow UpNetworkingIdentifying and Understanding Stakeholders- Definition of Networking- Purpose of Networking- Case of James Patel - Formal Networking- How to Network- Choices and Alternatives- Research, Research, Research-- Decision and ApplicationInterviewing and Follow Up- The Interviewer's Perspective-- Selecting the Candidates-- Selecting the Questions- The InterviewCase of James Patel- Identifying and Understanding Stakeholders- Choices and Alternatives- Face-to-Face Interview- Decision and ApplicationBibliographyPART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION3. Internal Informative MessagingEmailCase of Sean MacNeill- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Effective Presentation Techniques - Data, Evidence, Grammar- Decision and ApplicationCase of Lara Leveaux- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Effective Presentation Techniques - Data, Evidence, Grammar- Decision and ApplicationMemosCase of Sean MacNeill- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Decision and ApplicationCase of Maya Chen- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Decision and Application4. Analysis and ArgumentationAnalysis and SynthesisCase of Carrie du Plessis- Reducing to Elemental Parts - Understanding the Issue/Problem- Thinking Critically and Evaluating with a Critical Mind- Choices and Alternatives- Coming Up with an Optimal Solution - Synthesis- Decision and ApplicationArgumentationCase of James Patel- Reducing to Elemental Parts - Understanding the Issue/Problem- Thinking Critically and Evaluating with a Critical Mind- Choices and Alternatives- Writing to an Audience- Decision and Application5. Maintaining External Relationships with Business LettersCase of Gary Chambers- Construction of Letter- Choices and Alternatives- Decision and ApplicationCase of Hamish Iosepho- Construction of Letter- Choices and Alternatives- Decision and ApplicationCase of Abdul Hamza- Construction of Letter- Choices and Alternatives- Decision and ApplicationCase of Glenda Goodwin- Construction of Letter- Choices and Alternatives- Decision and ApplicationPART THREE: REPORTS AND PRESENTATIONS6. Persuasive Techniques for Short ReportsReportsForm, Content, and Everything in BetweenCase of Bahram Fonseca- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Decision and ApplicationCase of Kirsten Hamed- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Decision and ApplicationCase of Dharini Gagnon- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Decision and Application7. Persuasive Techniques for Long ReportsReportsCase of Carrie du Plessis - Revisited- Reducing to Elemental Parts - Understanding the Issue/Problem- Thinking Critically and Evaluating with a Critical Mind- Choices and Alternatives- Coming Up with an Optimal Solution - Synthesis- Decision and ApplicationCase of James Patel - Revisited- Reducing to Elemental Parts - Understanding the Issue/Problem- Thinking Critically and Evaluating with a Critical Mind- Choices and Alternatives- Coming Up With an Optimal Solution - Synthesis- Decision and Application8. Persuasive Techniques for Short and Long PresentationsForm, Content of Presentations, and Everything in Between- Form of a Presentation- Design Elements in a Presentation- Content in a Presentation- Style and Delivery in a PresentationShort PresentationsCase of Carrie du Plessis- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Style, Arrangement, Design- Tone, Voice, Pace, Inflections- Decision and ApplicationLong PresentationsExample Sean MacNeill- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar- Style, Arrangement, Design- Tone, Voice, Pace, Inflections- Decision and ApplicationPART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA9. Maintaining Corporate Identity and Managing Social MediaMaintaining Individual Identity on Social MediaCase of Kailee Pereira - Snapchat and Twitter- Identifying and Understanding Stakeholders- Choice and Alternatives- Determining What Needs To Be Said - Positive, Neutral, Negative- Decision and ApplicationManaging Corporate Identity on Social MediaCase of James Patel - Blog- Identifying and Understanding Stakeholders- Choice and Alternatives- Understanding the Channel- Determining What Needs To Be Said - Positive, Neutral, Negative- Selecting Effective Presentation Techniques- Style, Arrangement, Design- Decision and ApplicationReferencesGlossaryIndex

Editorial Reviews

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process." --Iman El Meniawy, Edwards School of Business, University of Saskatchewan