Lean, Ethical Business Communication

Paperback | November 25, 2016

byBinod Sundararajan, Linda Macdonald

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Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that theyare likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

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From the Publisher

Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that theyare likely to encounter in their future caree...

Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.
Format:PaperbackDimensions:256 pages, 9 × 7 × 0.66 inPublished:November 25, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199011214

ISBN - 13:9780199011216

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Table of Contents

PrefaceIntroductionPart One: The Job Search Process-Creating and Maintaining Individual Identity1. The Career Portfolio: The Resume, Cover Letter, and Elevator PitchLearning ObjectivesThe Story So FarIntroductionResumes and Cover LettersThe Elevator PitchSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Powerful Verbs and ParallelismAdditional Resources2. Networking, Job Interviews, and Follow-upLearning ObjectivesThe Story So FarIntroductionFormal and Informal Networking to Create, Build, and Maintain Business RelationshipsInterviewing - The Employers' PerspectiveInterview Follow-upSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Word ChoiceAdditional ResourcesPart Two: Information, Analysis and Argumentation, Persuasion3. Routine and Informational MessagesLearning ObjectivesThe Story So FarIntroductionEmailsMemosSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Sentence StructureAdditional Resources4. Analysis and ArgumentationLearning ObjectivesThe Story So FarIntroductionAnalysis, Synthesis, and Effective CommunicationArgumentationSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Using Rhetorical Tools in ArgumentationAdditional Resources5. Maintaining External Business Relationships in LettersLearning ObjectivesThe Story So FarIntroductionBusiness Letter ExamplesSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Adapting to ChangeAdditional ResourcesPart Three: Reports and Presentations6. Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status ReportsLearning ObjectivesThe Story So FarIntroductionForm, Content, and Everything in BetweenSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Formal and Informal EnglishAdditional Resources7. Persuasive Techniques for Writing Long ReportsLearning ObjectivesThe Story So FarIntroductionForm, Content, and Everything in BetweenSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Using Transitions in WritingAdditional Resources8. Persuasive Techniques for Short and Long PresentationsLearning ObjectivesThe Story So FarIntroductionForm, Content of Presentations, and Everything in BetweenShort PresentationsLong PresentationsPresenting in TeamsSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Effective Messaging Strategies for PresentationsAdditional ResourcesPart Four: The Individual, the Organization, and Social Media9. Managing Individual and Corporate Identities on Social Media, Web 2.x, and BeyondLearning ObjectivesThe Story So FarIntroductionIdentity, Image, Brand, and ReputationIndividual, Marketing, and Corporate CommunicationStrategies for Managing Individual and Corporate Identities OnlineMaintaining Individual Identity on Social MediaManaging Corporate Identity on Social MediaSCOPEChapter SummaryDiscussion QuestionsExercisesGood Advice or Bad?Strategic Language: Using Optimal Language for Writing OnlineAdditional ResourcesReferencesGlossaryIndex

Editorial Reviews

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process." --Iman El Meniawy, Edwards School of Business, University of Saskatchewan