Learning From Las Vegas: The Forgotten Symbolism of Architectural Form by Robert VenturiLearning From Las Vegas: The Forgotten Symbolism of Architectural Form by Robert Venturi

Learning From Las Vegas: The Forgotten Symbolism of Architectural Form

byRobert Venturi, Denise Scott Brown, Steven Izenour

Paperback | June 15, 1977

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Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.

This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.

Steven Izenour (1940-2001) was coauthor of Learning from Las Vegas (MIT Press, 1977) and a principal in the Philadelphia firm Venturi, Scott Brown and Associates, Inc (VSBA). His most noted projects at VSBA include Philadelphia's Basco showroom, the George D. Widener Memorial Treehouse at the Philadelphia Zoo, the Camden Children's Gar...
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Title:Learning From Las Vegas: The Forgotten Symbolism of Architectural FormFormat:PaperbackDimensions:208 pages, 9 × 6 × 0.44 inPublished:June 15, 1977Publisher:The MIT Press

The following ISBNs are associated with this title:

ISBN - 10:026272006X

ISBN - 13:9780262720069

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Learning From Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of 'common' people and less immodest in their erections of 'heroic, ' self-aggrandizing monuments. This revision includes the full texts of Part I of the original, on the Las Vegas Strip, and Part II, ' Ugly and Ordinary Architecture, or the Decorated Shed, ' a generalization from the finding of the first part on symbolism in architecture and the iconography of urban sprawl.

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...these studies are brilliant...the kind of art history and theory that is rarely produced.