Lessons for Competing in the Tough World of Retail

Kobo ebook | December 15, 2010

byBarry Berman

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This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

 

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.

 

According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

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From the Publisher

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.   How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace th...

Format:Kobo ebookPublished:December 15, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132698013

ISBN - 13:9780132698016

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