Lessons on Profiting from Diversity

Hardcover | March 15, 2012

EditorGloria Moss

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This book shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing afascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

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This book shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing afascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizat...

GLORIA MOSS is Reader in Human Resources at Buckinghamshire New University, UK,and a Visiting Professor at Ecole Superieure de Gestion (ESG), Paris, France. She combines a background in human resources as Training Manager for Courtaulds and Eurotunnel with research into the impact of gender and nationality on leadership, teamwork and ...

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Format:HardcoverDimensions:296 pages, 8.63 × 5.66 × 1 inPublished:March 15, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230250203

ISBN - 13:9780230250208

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Table of Contents

Introduction and Overview; G.Moss
PART I: DIVERSITY IN GENERAL
Diversity and Webdesign; G.Moss
PART II: AGE
Age and Grey Entrepreneurship; L.Watkins-Mathys
Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss& C.Wulf
PART III: PERSONALITY
Adapting Communications Styles to the Needs of the Market; H.Buchanan
PART IV: GENDER
Transforming a White, Masculine Organizational Culture; I.Dodds
Maximizing the Effectiveness of Advertising for Female Markets; T.Jordan
Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss
Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz& A.Garnier
PART V: DISABILITY
Deaf People in the Workplace; M.Hersh