Leveraging Knowledge Assets: Success Factors of External Technology Commercialization by Ulrich LichtenthalerLeveraging Knowledge Assets: Success Factors of External Technology Commercialization by Ulrich Lichtenthaler

Leveraging Knowledge Assets: Success Factors of External Technology Commercialization

byUlrich LichtenthalerForeword byProf. Dr. Holger Ernst

Paperback | September 26, 2006

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Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
Dr. Ulrich Lichtenthaler ist Wissenschaftlicher Assistent am Lehrstuhl für Technologie- und Innovationsmanagement an der WHU - Otto Beisheim School of Management
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Title:Leveraging Knowledge Assets: Success Factors of External Technology CommercializationFormat:PaperbackDimensions:355 pagesPublished:September 26, 2006Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3835004565

ISBN - 13:9783835004566

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Table of Contents

Theoretical foundations of external technology commercialization Conceptual framework and hypotheses Design and results of the empirical study Discussion and conclusion