Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication by Valerie FeldmannLeveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication by Valerie Feldmann

Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication

byValerie Feldmann

Paperback | February 24, 2005

Pricing and Purchase Info

$237.87 online 
$288.50 list price save 17%
Earn 1,189 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Title:Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media CommunicationFormat:PaperbackDimensions:270 pages, 23.5 × 15.5 × 0.01 inPublished:February 24, 2005Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790815756

ISBN - 13:9783790815757

Look for similar items by category:

Reviews

Table of Contents

Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.