Licensing Tales: Captivating Stories from Industry Legends

October 1, 2020|
Licensing Tales: Captivating Stories from Industry Legends
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A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book recounts experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.

Title:Licensing Tales: Captivating Stories from Industry LegendsFormat:Kobo ebookPublished:1 octobre 2020Publisher:Kent PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1888206179

ISBN - 13:9781888206173

Appropriate for ages: All ages

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