Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible…

Paperback | March 19, 2015

byDave Kerpen, Carrie Kerpen, Mallorie Rosenbluth

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The NEW YORK TIMES and USA TODAYbestseller—updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

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From the Publisher

The NEW YORK TIMES and USA TODAYbestseller—updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging soci...

From the Jacket

“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging withcustomers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”—JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com“Alas, common sense is not so common. Dave takes you on a (sadly,...

DAVE KERPEN is CEO of Likeable Local, a social media software company that’s helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands. MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social ...

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Format:PaperbackDimensions:8.9 × 6 × 0.7 inPublished:March 19, 2015Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071836322

ISBN - 13:9780071836326

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