Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell…

Hardcover | April 4, 2007

byJeffrey Gitomer

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Following in the bestselling footsteps ofLittle Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, andThe Little Gold Book of YES! Attitude, Jeffrey Gitomer'sThe Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

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From the Publisher

Following in the bestselling footsteps ofLittle Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, andThe Little Gold Book of YES! Attitude, Jeffrey Gitomer'sThe Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking dow...

From the Jacket

Following in the bestselling footsteps ofLittle Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, andThe Little Gold Book of YES! Attitude, Jeffrey Gitomer'sThe Little Green Book of Getting Your Waydigs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down...

Jeffrey Gitomeris the world's #1 expert on selling. He is author of the NY Times best-sellerLittle Gold Book of YES! Attitude, as well as WSJ and BusinessWeek best-sellerJeffrey Gitomer's Little Red Book of Selling(over 400,000 sold), WSJ and BusinessWeek best-sellerThe Little Red Book of Sales Answers(Prentice Hall) (over 130,000 sold...

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Format:HardcoverDimensions:220 pages, 7.68 × 5.18 × 0.68 inPublished:April 4, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131576070

ISBN - 13:9780131576070

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