Little Red Book Of Selling: 12.5 Principles of Sales Greatness

Hardcover | August 5, 2004

byJeffrey Gitomer

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Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and the rest of their lives.

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From the Publisher

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and the rest of their lives.

Format:HardcoverDimensions:220 pages, 7.98 × 5.45 × 0.7 inPublished:August 5, 2004Publisher:Bard PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1885167601

ISBN - 13:9781885167606

Reviews

Rated 5 out of 5 by from Back to Basics I have been in sales for over 42 years learning everyday how to improve my skills. As a District Sales Manager I am responsible for training and teaching Sales People who own their own Franchise. After receiving this book a few weeks ago at a managers meeting as a gift I found it very exciting and full of ideas that will help my people learn the skills they will need going forward. I have purchased a number of copies and will present a copy to each Franchisee during our reviews. I believe that the ideas contained will improve the Team's skill level and profits. Many of the ideas in the book are things I learned years ago and have used many times, but everyone needs to be reminded that there are Selling Basics that are always successful. Great learning tool. Keep a Positive Attitude!
Date published: 2008-03-16
Rated 5 out of 5 by from A must buy for anyone in the sales arena! This book I would highly recommend, as it builds a strong foundation on how to sell properly, It shows you how to prevent the false ceiling of short cuts and losing out on opportunities. It is an easy read and packed full of useful information.
Date published: 2007-07-04
Rated 2 out of 5 by from Full of Self This book is very informative yet the author instead of just making it flow follows up with too much Look up on the computer stuff.Some people just like to read the tips and dont want every page to end with look up on the computer or buy my this and that seminar or other book.If he had of just stuck to the book and not all the other self promotion the book ands its ideas would have sold all his other stuff.
Date published: 2005-11-06
Rated 4 out of 5 by from Us it and it will happen This book had some very good points for some one starting out in sales. I'm reading it for the second time to help me start applying it. I like the fact that the book did not talk about being in sales for the money.
Date published: 2005-04-23
Rated 3 out of 5 by from Here's my spin... Having first hand knowledge of the subject, I am of the mind that selling is next to impossible to teach, learn and predict. This may raise eyebrows, but let's deal in veracity, shall we? Man has not invented or perfected the science which can predict human behaviour, reaction or rsponse. Psychologists and sociologists may well be the first to tell you so. Given this context, no text can claim to have mastered the art of selling - it just is not a possibility. Having said that, SPIN Selling does as good a job as any; having researched and field-tested its recommendations and results. That is as good as it will ever get - and yet, as mentioned earlier, there are no guarantees. As such, I admire the book for being best-of-breed, but have to believe that neither this nor any other method will come close to covering it all or covering it correctly.
Date published: 2001-12-28