Logo Design Love: A guide to creating iconic brand identities by David Airey

Logo Design Love: A guide to creating iconic brand identities

byDavid Airey

Kobo ebook | August 18, 2014

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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last


Title:Logo Design Love: A guide to creating iconic brand identitiesFormat:Kobo ebookPublished:August 18, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133812790

ISBN - 13:9780133812794

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Reviews

Rated 5 out of 5 by from Great Tips, Better Examples Plenty of tips and examples from the design community. Good reference book
Date published: 2017-07-28
Rated 5 out of 5 by from Filled with snippets of valuable tips I finished this book within a matter of hours and for such an easy read, it was packed with surprisingly valuable information for any designer to up their game. It was good to see confirmation on practices that I already subscribe to and pick up a few new simple concepts that I can mull over and incorpate into my practice. Definitely worth the hype.
Date published: 2016-12-11