Looking Good: Male Body Image in Modern America by Lynne LucianoLooking Good: Male Body Image in Modern America by Lynne Luciano

Looking Good: Male Body Image in Modern America

byLynne Luciano

Paperback | January 9, 2002

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A valuable examination of the tyranny of body image--this time over men

Not so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection.

What has caused American men to fall into the beauty trap so long assumed to be a special danger for women? This book looks at the confluence of social, economic, and cultural changes that have shaped the new cult of male body image in postwar America. Lynne Luciano explores what men are doing to themselves, asks why they are doing it, and discovers what this new world tells us about American society today.

Lynne Luciano is an assistant professor of history at California State University, Dominguez Hills. Looking Good is her first book.
Title:Looking Good: Male Body Image in Modern AmericaFormat:PaperbackDimensions:272 pages, 8.5 × 5.5 × 0.65 inPublished:January 9, 2002Publisher:Farrar, Straus And GirouxLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0809066386

ISBN - 13:9780809066384

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Rated 5 out of 5 by from A Must Read for Feminists! This book is an eye opener for those who believe that being appearance conscious is an affliction only women suffer from or feel put upon to uphold. It is astonishing to read about and see the included photos that show what lengths men will go to to stay young and desirable not only to women, but to their bosses and peers. This book will keep your attention from cover to cover. A must read for all sociologists particularly those interested in popular culture and media studies.
Date published: 2003-02-25

Editorial Reviews

"It's a juicy subject . . . with a picturesque cast of characters . . . Entertaining and intelligent." -Holly Brubach, The New York Times Book Review

"A must read for everyone concerned with the self-indulgence and physical danger of our culture's fixation on youth and consumerism." -Lois W. Banner, University of Southern California