LOOSE LEAF FOR BASIC MARKETING by Jr., William D. PerreaultLOOSE LEAF FOR BASIC MARKETING by Jr., William D. Perreault

LOOSE LEAF FOR BASIC MARKETING

byJr., William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

Hardcover | February 25, 2013

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Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with Connect Plus – (ISBN: 9780077713256).
Title:LOOSE LEAF FOR BASIC MARKETINGFormat:HardcoverDimensions:10.8 × 8.5 × 1 inPublished:February 25, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077512529

ISBN - 13:9780077512521

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Table of Contents

Chapter 1: Marketing's Value to Consumers, Firms, and Society

Chapter 2: Marketing Strategy Planning

Chapter 3: Evaluating Opportunities in the Changing Marketing Environment

Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning

Chapter 5: Demographic Dimensions of Global Consumer Markets

Chapter 6: Final Consumers and Their Buying Behavior

Chapter 7: Business and Organizational Customers and Their Buying Behavior

Chapter 8: Improving Decisions with Marketing Information

Chapter 9: Elements of Product Planning for Goods and Services

Chapter 10: Product Management and New-Product Development

Chapter 11: Place and Development of Channel Systems

Chapter 12: Distribution Customer Service and Logistics

Chapter 13: Retailers, Wholesalers, and Their Strategy Planning

Chapter 14: Promotion-Introduction to Integrated Marketing Communications

Chapter 15: Personal Selling and Customer Service

Chapter 16: Advertising, Publicity, and Sales Promotion

Chapter 17: Pricing Objectives and Policies

Chapter 18: Price Setting in the Business World

Chapter 19: Implementing and Controlling Marketing Plans: Evolution and Revolution

Chapter 20: Managing Marketing's Link with Other Functional Areas

Chapter 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Appendix A: Economics Fundamentals

Appendix B: Marketing Arithmetic

Appendix C: Career Planning in Marketing