LOOSE LEAF FOR BASIC MARKETING by Jr., William D. Perreault

LOOSE LEAF FOR BASIC MARKETING

byJr., William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

Other | February 25, 2013

not yet rated|write a review

Pricing and Purchase Info

$263.95

Earn 1320 plum® points

Ships within 3-5 weeks

Ships free on orders over $25

Not available in stores

about

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with Connect Plus – (ISBN: 9780077713256).

Details & Specs

Title:LOOSE LEAF FOR BASIC MARKETINGFormat:OtherDimensions:10.8 × 8.5 × 1 inPublished:February 25, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077512529

ISBN - 13:9780077512521

Look for similar items by category:

Customer Reviews of LOOSE LEAF FOR BASIC MARKETING

Reviews

Extra Content

Table of Contents

Chapter 1: Marketing's Value to Consumers, Firms, and Society

Chapter 2: Marketing Strategy Planning

Chapter 3: Evaluating Opportunities in the Changing Marketing Environment

Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning

Chapter 5: Demographic Dimensions of Global Consumer Markets

Chapter 6: Final Consumers and Their Buying Behavior

Chapter 7: Business and Organizational Customers and Their Buying Behavior

Chapter 8: Improving Decisions with Marketing Information

Chapter 9: Elements of Product Planning for Goods and Services

Chapter 10: Product Management and New-Product Development

Chapter 11: Place and Development of Channel Systems

Chapter 12: Distribution Customer Service and Logistics

Chapter 13: Retailers, Wholesalers, and Their Strategy Planning

Chapter 14: Promotion-Introduction to Integrated Marketing Communications

Chapter 15: Personal Selling and Customer Service

Chapter 16: Advertising, Publicity, and Sales Promotion

Chapter 17: Pricing Objectives and Policies

Chapter 18: Price Setting in the Business World

Chapter 19: Implementing and Controlling Marketing Plans: Evolution and Revolution

Chapter 20: Managing Marketing's Link with Other Functional Areas

Chapter 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Appendix A: Economics Fundamentals

Appendix B: Marketing Arithmetic

Appendix C: Career Planning in Marketing