Losing the Signal: The Spectacular Rise and Fall of BlackBerry by Jacquie McNish

Losing the Signal: The Spectacular Rise and Fall of BlackBerry

byJacquie McNish, Sean Silcoff

Kobo ebook | May 26, 2015

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about

It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.

Losing the Signal is the riveting, never-before-told story of one of the most spectacular technological upsets of the 21st century. Unlike Enron, which was undone by its executives' illegal activities, or Lehman Brothers, which collapsed as part of a larger global banking crisis, BlackBerry's rise and fall is a modern-day tale of the unrelenting speed of success and failure. It is a thrilling account of how two mismatched CEOs outsmarted more-powerful competitors with a combination of innovation and sharp-elbowed tactics; and how, once on top of the world, they lost their way. The company responded too slowly to competitors' innovations, and when it finally made its move, it stumbled with delayed, poorly designed and unpopular smartphones. A little more than a decade after Research In Motion introduced the BlackBerry, it is now struggling to survive. Its share of the US phone market fell from 50 per cent in 2009 to about one percent in 2013, showing just how aggressive, fast and unforgiving today's global business market can be.

Title:Losing the Signal: The Spectacular Rise and Fall of BlackBerryFormat:Kobo ebookPublished:May 26, 2015Publisher:HARPERCOLLINS PUBLISHERSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443436208

ISBN - 13:9781443436205

Reviews

Rated 5 out of 5 by from Insightful Interesting story of some of the 'behind the scenes' at RIM. I found that I couldn't set it down. I highly recommend this book!
Date published: 2015-10-23
Rated 5 out of 5 by from Info-packed page turner Lots of revealing details about what really happened to BlackBerry. The company took such a savage beating for so many years, it was a bit painful to read in the last few chapters. Highly recommended.
Date published: 2015-06-13
Rated 5 out of 5 by from Wonders of Waterloo As a Waterloo native, it has been quite a ride watching RIM. This book is impossible to put down. A great story well told.
Date published: 2015-06-07