Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Hardcover | April 1, 1987

byElisabeth Deran

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Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.

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From the Publisher

Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, ...

Format:HardcoverDimensions:160 pages, 9.41 × 7.24 × 0.98 inPublished:April 1, 1987Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:027592341X

ISBN - 13:9780275923419

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