Luxury Online: Styles, Systems, Strategies

Hardcover | February 26, 2010

byUché Okonkwo

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brand...

Uché Okonkwo is recognized worldwide as one of the pioneer luxury business strategists. A true veteran of the luxury industry, she has closely collaborated with renowned luxury companies including Louis Vuitton, Gucci, Cartier, Fabergé, Christian Dior, Burberry, Tiffany's, Rémy Martin, Boucheron, Oscar de La Renta among many others. S...

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Luxury Online: Styles, Systems, Strategies
Luxury Online: Styles, Systems, Strategies

Paperback|Feb 26 2010

$76.13$84.50list pricesave 9%
Format:HardcoverDimensions:320 pages, 9.25 × 6.1 × 0.04 inPublished:February 26, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230555365

ISBN - 13:9780230555365

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Table of Contents

Wired-Up Luxury * The e-Market &--e-Culture * The e-Experience * Luxury e-Branding * Luxury e-Marketing * Luxury e-Retailing * Luxury e-Services * Luxury Web Design * Neuro-Marketing the e-Consumer * The Future of e-Luxury