Luxury Online: Styles, Systems, Strategies

Hardcover | April 15, 2010

byUche Okonkwo

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury bran...

Uché Okonkwo is recognized worldwide as one of the pioneer luxury business strategists. A true veteran of the luxury industry, she has closely collaborated with renowned luxury companies including Louis Vuitton, Gucci, Cartier, Fabergé, Christian Dior, Burberry, Tiffany's, Rémy Martin, Boucheron, Oscar de La Renta among many others. S...

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Luxury Fashion Branding: Trends, Tactics, Techniques
Luxury Fashion Branding: Trends, Tactics, Techniques

Hardcover|Jun 15 2007

$77.85 online$91.00list price(save 14%)
Format:HardcoverDimensions:320 pages, 9.51 × 6.45 × 0.92 inPublished:April 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230555365

ISBN - 13:9780230555365

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Extra Content

Table of Contents

Wired-Up Luxury * The e-Market &--e-Culture * The e-Experience * Luxury e-Branding * Luxury e-Marketing * Luxury e-Retailing * Luxury e-Services * Luxury Web Design * Neuro-Marketing the e-Consumer * The Future of e-Luxury