Luxury Strategy in Action by J. HoffmannLuxury Strategy in Action by J. Hoffmann

Luxury Strategy in Action

EditorJ. Hoffmann, I. Coste-manière, Ivan Coste-Manire

Hardcover | December 2, 2011

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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
JONAS HOFFMANN holds a Doctorate in Marketing from the University of Grenoble, France. He is currently Associate Professor of Marketing at SKEMA Business School (worldwide). He has written several articles about marketing, innovation and the luxury industry. IVAN COSTE-MANIÈRE holds a PhD in Chemistry. He has an extensive experience i...
Title:Luxury Strategy in ActionFormat:HardcoverDimensions:224 pagesPublished:December 2, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230354548

ISBN - 13:9780230354548


Table of Contents

The Evolution of the Luxury Market: Stairway to Heaven?
Luxury Business: Multinational Organizations and Global Specializations
Finance Survival Guide: Value Creation and Piña Coladas
The PIER Framework of Luxury Innovation
Retailing in the Luxury Industry
Internet, Social Media and Luxury Strategy
Branding Principles in the Luxury Industry
Brand Extensions in the Luxury Industry
Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron