Luxury Strategy in Action

Hardcover | December 2, 2011

EditorJ. Hoffmann, I. Coste-manière, Ivan Coste-Manire

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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first c...

JONAS HOFFMANN holds a Doctorate in Marketing from the University of Grenoble, France. He is currently Associate Professor of Marketing at SKEMA Business School (worldwide). He has written several articles about marketing, innovation and the luxury industry. IVAN COSTE-MANIÈRE holds a PhD in Chemistry. He has an extensive experience i...

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Format:HardcoverDimensions:224 pages, 9.25 × 6.1 × 0.03 inPublished:December 2, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230354548

ISBN - 13:9780230354548

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Table of Contents

The Evolution of the Luxury Market: Stairway to Heaven?
Luxury Business: Multinational Organizations and Global Specializations
Finance Survival Guide: Value Creation and Piña Coladas
The PIER Framework of Luxury Innovation
Retailing in the Luxury Industry
Internet, Social Media and Luxury Strategy
Branding Principles in the Luxury Industry
Brand Extensions in the Luxury Industry
Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron