The definitive guide for the coming M-commerce age
"Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read."Patricia Seybold, author of Customers.com and The Customer Revolution
Knowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In m-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.
From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.
The first book to clearly explain the M-commerce revolution in the language of a broad business audience, m-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:
- Emerging business trendsconsumer, service, enterprise applications, and infrastructure
- New business modelslocation-based models, real-time supply chain models, enterprise extension models, and voice portals
- New solution enablersmobile platforms, voice platforms, wireless application service providers (WASP), and mobile application integration