Made For China: Success Strategies From China's Business Icons

November 21, 2017|
Made For China: Success Strategies From China's Business Icons by Christian Nothhaft
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This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.

Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market.  Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China".

Christian Nothhaft has been living and working in Asia for the past twenty years, twelve of which were in China. He is one of the leading business minds dealing with the Asian markets, and especially when it comes to China and the Chinese consumer. A German native with a background in marketing, retail and FMCG consulting, Mr. Nothhaft...
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Title:Made For China: Success Strategies From China's Business Icons
Format:Paperback
Product dimensions:285 pages, 9.25 X 6.1 X 0 in
Shipping dimensions:285 pages, 9.25 X 6.1 X 0 in
Published:November 21, 2017
Publisher:Springer-Verlag/Sci-Tech/Trade
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319615837

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